Customer Stories

Noodles & Company's "Noodliness" Recognition Program

Explore how Noodles & Company transformed their employee engagement with the 'Noodliness' Recognition Program. This case study delves into the innovative strategies to reduce churn in a desk-less workforce.
Location
Broomfield, Colorado
Industry
Fast Casual
Company Size
4,200

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Noodles & Company, a renowned American fast-casual restaurant chain, is celebrated for its diverse menu featuring noodle dishes from various global cuisines. The company prides itself on delivering exceptional customer experiences and maintaining a welcoming, inclusive atmosphere across its numerous locations. With a workforce primarily composed of hourly employees, Noodles & Company faces the common industry challenge of high employee turnover.

To address this, Noodles & Company embraced the concept of "noodliness" as a core value. "Noodliness" encapsulates the unique qualities and behaviors the company values in its employees, such as teamwork, creativity, dedication, and exceptional customer service. To further embed this value and enhance employee recognition, Noodles & Company partnered with Wishlist, a leading provider of employee recognition platforms, to develop and implement a comprehensive recognition program.

Challenge

The restaurant industry is notorious for its high employee turnover, particularly among hourly workers. Noodles & Company was no exception, facing significant challenges in retaining its hourly employees. High turnover rates increase recruitment and training costs and disrupt team dynamics and overall service quality.

Recognizing the need for a solution aligned with its casual, value-driven culture, Noodles & Company sought to develop a recognition program to acknowledge employees' contributions and foster a sense of belonging and loyalty. The challenge was creating an engaging, easily scalable program across multiple locations, and resonating with the company's ethos of “noodliness.”

Program Setup with Wishlist

To tackle these challenges, Noodles & Company collaborated with Wishlist to design and implement the "noodliness" recognition program. The program's structure was meticulously crafted to ensure it was effective and easy to manage.

Spot Gifting System: The "noodliness" recognition program features a spot gifting system, allowing managers to reward employees on the spot for exhibiting "noodliness." The rewards range from $5 to $500, providing flexibility to recognize contributions of varying significance. This immediate recognition reinforces positive behaviors and consistently motivates employees to embody the company's core values.

Process Description: The process begins with managers nominating employees who exhibit "noodliness" through the company's WorkDay platform. Once a nomination is submitted, an automatic system processes these nominations and sends the corresponding rewards. This automation ensures a streamlined and efficient recognition process, minimizing administrative burden and ensuring timely acknowledgement of employee efforts.

Delivery Method: To distribute the rewards, PDFs of the spot gifts are sent to the store's email address. Store managers then distribute these rewards to the nominated employees. This method ensures that the recognition process remains personal and direct, enhancing its impact.

Goals of the Program

The "noodliness" recognition program was designed with two primary goals in mind:

Enhance Employee Engagement: By recognizing and rewarding "noodliness," the program aims to boost employee engagement. Recognized employees feel valued and appreciated, which fosters a positive work environment and encourages continued dedication and exceptional performance.

Improve Employee Retention: Making hourly employees feel valued and appreciated is crucial for retention. The "noodliness" program seeks to reduce turnover rates by fostering employees' sense of belonging and loyalty, ultimately leading to a more stable and committed workforce.

The Uniqueness of the Program

The "noodliness" recognition program stands out due to several unique features that make it particularly effective:

Empowering Local Management: The program grants store managers the flexibility to recognize employees locally. This empowerment enables managers to tailor recognition to individual contributions, ensuring the recognition is meaningful and relevant to the employees' efforts. By giving managers the authority to acknowledge exceptional performance directly, the program fosters a culture of appreciation that is both immediate and impactful.

Integration with WorkDay and Wishlist: Integrating the recognition process with WorkDay and automating reward delivery through Wishlist's platform significantly streamlines and scales the program across multiple locations. This integration ensures consistency and efficiency, making it easy for managers to recognize employees and for employees to receive their rewards promptly. The automated system reduces administrative burdens, allowing managers to focus more on day-to-day operations and employee development.

Outcomes and Impact

The "noodliness" recognition program has delivered impressive results, demonstrating its effectiveness in enhancing employee engagement and retention.

Net Promoter Score (NPS) of 100: The program achieved a Net Promoter Score (NPS) of 100, indicating extremely high employee satisfaction. This metric underscores the positive reception of the program among employees and highlights its impact on overall morale.

Thank You Rate of 14.65: The thank you rate of 14.65 shows the frequency and appreciation of recognitions. This high rate indicates that employees frequently express gratitude for the recognition, reflecting the program's positive influence on workplace culture.

Selection Rate of 76.39: With a selection rate of 76.39, the program has seen active participation from employees. This high participation rate demonstrates the program's relevance and effectiveness in engaging employees and encouraging them to embody "noodliness."

Impact on Employee Morale and Retention: These metrics demonstrate the program's significant impact on employee morale and retention. Employees feel valued and appreciated, leading to higher job satisfaction and a stronger commitment to the company. As a result, Noodles & Company has experienced improved retention rates, reducing the costs and disruptions associated with high turnover.

Conclusion

Noodles & Company's "noodliness" recognition program has proven to be a successful and innovative approach to employee recognition. By embracing the core value of "noodliness" and partnering with Wishlist, Noodles & Company has created a program that resonates with its casual, value-driven culture.

The program's success is evident in the impressive metrics, including a perfect NPS of 100, a high thank you rate, and a strong selection rate. These outcomes highlight the program's positive impact on employee morale and retention, ultimately contributing to a more engaged and loyal workforce.
Wishlist's technological and logistical support has been instrumental in facilitating this success. Integrating the recognition process with WorkDay and the automation of reward delivery have streamlined and scaled the program, making it easy to manage and highly effective.